Hendrick's Gin

Commercial Production + Script Writing

In working with fellow writer and director, Sue-Ling Braun, we created a contemporary noir spot for Hendrick's Gin. Keeping the existing ethos of the brand in mind, we created a world that gives a modern tip-of-the-hat to the nostalgia of gin itself. This ad also aimed to make gin more appealing to women with a cast of sophisticated heroines.

In no particular order, this ad features booze, deception, and pasties.

“The Heist” (2010), Written by Danielle Allaire | Directed by Sue-Ling Braun